African American ‘My Pressure Points’ Campaign

October 5, 2015

Nearly two-thirds (63 percent) of African Americans with high blood pressure (also known as hypertension) say they worry more about their finances than their personal health, according to a new ‘My Pressure Points‘ national survey commissioned by Daiichi Sankyo, Inc., in collaboration with the Association of Black Cardiologists. In addition, almost half (48 percent) are stressed about their work and careers. Everyone juggles many external pressures in everyday life like jobs, finances and family care. But while those African Americans surveyed have increased their focus on the external pressures, have they lost sight of a critical internal pressure – one that can impact every facet of their lives?

To address this concern, the Association of Black Cardiologists and Daiichi Sankyo, Inc. are launching the ‘My Pressure Points’ national consumer education campaign. The goal of the campaign is to draw attention to this important health issue, and encourage African Americans to focus on their high blood pressure in addition to their external pressures.

As part of the ‘My Pressure Points’ campaign, the Association of Black Cardiologists and Daiichi Sankyo, Inc. have unveiled new resources at which may help African Americans take a more proactive approach to controlling their blood pressure. The web site has practical advice for controlling and delaying the onset of high blood pressure as well as culturally relevant tips for eating healthier and increasing physical activity. Results from the My Pressure Points national online survey conducted in 2009 of over 500 African Americans with high blood pressure (age 18 and older) and 150 doctors who treat African Americans with hypertension, are also available. Additionally, people can log on to take the survey and see how their responses compare to the national results.