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Perm It Up. Perm It Up. Watch It All Fall Out. (Rihanna's Pour It Up Parody)

UPDATED (4/30/2013): As it turns out, the Perm It Up video posted yesterday, which was directed by DJ Southanbred, may have been funny to many of us, but apparently it wasn't funny to the one who claims to be the original owner of the idea (The C Corner). In all due respect, DJ Southanbred's version was removed by Youtube for alleged copyright infringement.

No worries, however. For those who enjoyed the video song and theme, The C Corner contacted me today with their version of Perm It Up. Perm It Up (the original), and yes, it's just as hilarious and ratchet as the last. Check it out below.

ORIGINAL POST (4/29/2013): With all the ongoing controversies surrounding black women embracing their natural beauty, more and more content continues to surface to discourage the use of chemicals in the hair. In this comical parody, 'Perm It Up," inspired from Rihanna's latest 'Pour It Up' song and video, and directed by DJ Southanbred, Terri Abney explains how perm has destroyed her hair. She also touches on how women will spend their last on expensive weave products, while their bills are left unpaid.

"Perm it up. Perm it up. Watch it all fall out. Perm it up. Perm it up. That's why I'm bald now."

"Remy cost a couple bills. Still got my edges. Three packs you know I will. Still got my edges. Who cares about my cable bill. Still got my edges. Club Kiss makes my weave real..."

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Culture and Society is your #1 resource for quality products and honest consumer reviews, ethnic hair care tips, makeup and skin care tips, and health and fitness tips for people of color and dark skin tones.  We also bring you the seasons hottest celebrity styles and fashion trends and some of the latest in music and entertainment. is made to be fun and entertaining, while at the same time informative and educational from personal knowledge as well as researched and shared topics on health, beauty, fashion, music, entertainment, lifestyle and culture specific to the needs and interest of men and women in the black african american community.

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