Get to Know The New Faces for Johnson Products (JPC) Black Hair Care
If you've ever wondered who's the face on the box of your favorite beauty products and how they landed themselves there, here's your opportunity to find out.
Nearly 25 years ago, George Johnson, the founder of Johnson Products, created the first Great Model Search, which became one of the most successful marketing campaigns of the company's history. In January of 2010, the new owners of JPC, Eric and Renee Brown, relaunched the Great Model Search to introduce the brand to a new generation.
Winners and contestants of the 2010 model search shine during a recent photo shoot in New York City. They share their dreams and experiences of taking and being a part of the brand.