Ashanti is hard at work. The R&B singer has teamed up with the Drink Up initiative, and trying to release a new song and video. Right now it’s not all sounding or looking too good, and she’s encouraging her fans to drink more water to help make it better.
Until fans hydrate the song with digital water by using the hashtag #DrinkUpAshanti on social media, the song is low-fi and the video is stripped down. The more donations, the better the sound and sharper the video, until it’s ready for everyone to download and enjoy.
This collaboration is Ashanti’s latest work with First Lady Michelle Obama’s Partnership for a Healthier America (PHA) and its Drink Up effort, which encourages everyone to drink more water more often.
“With their hard work and creativity, groups like Drink Up have encouraged people across the country to drink more water, and they have helped increase demand for — and sales of — healthier products,” said First Lady Michelle Obama. “From talking fountains to surfing competitions and now through partnerships with artists like Ashanti, Drink Up is proving that if we promote healthier options in fun and exciting ways, and make those options affordable and accessible for families, we can continue to make the healthy choice the easy choice.”
By using the hashtag #DrinkUpAshanti, anyone can help replenish the single and music video, which are available at DrinkUpAshanti.com. The more often the hashtag appears on Instagram or Twitter, the more ‘hydrated’ the single becomes, until eventually the complete song is released.[mashshare]