For thousands of black American men, getting a haircut now means cutting their risk for prostate cancer, too.
Barbers Against Prostate Cancer kicked-off at Cole’s Barber and Beauty Shop in Tampa. The project aims to reduce cancer health disparities in Tampa Bay by providing prostate cancer information to those at the greatest risk.
Barbers will talk to their clients about their health, specifically targeting African-American men over the age of 40.
The Barbers Initiative — inspired by a motion picture — has already enlisted more than 4,000 barbers nationwide to provide prostate cancer education and screening to minority men.
The 2004 movie Barbershop highlighted a natural neighborhood gathering place for black men. Its implications were picked up immediately by Virgil Simons, a black textile industry executive turned cancer crusader.
“Twelve years ago I was operated on for prostate cancer,” Simons said. “The whole process energized me.”
He founded what has become The Prostate Net, with its own Web site (www.theprostatenet.com) and toll-free telephone line (888-477-6763). According to Simons, for the past 11 years Prostate Net “has been involved in educating people about the disease and teaching them how to empower themselves.”
American black males remain the target population for the effort. Studies have shown that they have a 60 percent higher risk of prostate cancer compared to whites, in large part because they often lack access to routine health care. Black Americans are almost 2.5 times more likely to die of the disease than whites, studies show.
Simons said Barbershop struck a chord with him because “I knew there had to be another form of outreach, particularly for those at high risk of that disease, minority men. So I set up a program where medical centers around the country educated barbers, and they provided information on screening and free care.”
The program started with 300 barbers and screening for 20,000 men. Last year, more than 100 medical centers across the United States participated. A number of barbershops in the program now have multimedia workstations that provide video clips, text-based material, PodCasts and Web content.
A survey has been designed to assess how these barbershops influence knowledge and behavior about prostate cancer, Simons said.
“But from anecdotal reports we know we are making a difference,” he said. “More and more barbers are asking about it on their own, and also more academic centers are using barbershops to provide information.”
Using the local stylist as a vehicle to spread health messages to minority clients isn’t unique to Prostate Net. In fact, U.S. researchers reporting in February at an international stroke conference found that urban beauty shops were ideal places to help black women learn about stroke’s warning signs, as well as how to prevent the lethal attacks.
For more information on the Barbershop Initiative visit: http://www.prostate-online.org/barber.html