The older she gets the better. After celebrating 50 years of life, Barbie continues to grow with so much style and influence on young girls today.
So In Style™ is the latest of Mattell Barbie Dolls which launched September 29, 2009. They were made to Celebrate the Diversity Of African-American Girls and Encourage Positive Themes.
The new line feature more authentic-looking facial features such as fuller lips, a wider nose, more distinctive cheek bones and curlier hair. So In Style™ (S.I.S.™) was developed and inspired by Barbie® designer of 12 years, Stacey McBride-Irby, an African-American mother of two who wanted to create a line of dolls more reflective of her daughter and community.
The So In Style™ line features Grace™, Kara™ and Trichelle™ dolls, three best friends who are all about fashion, fun and friendship. Each of the dolls features its own unique personality and style and reflects one of three varying skin tones. The S.I.S.™ line also introduces a mentoring theme; each doll is accompanied by a smaller doll or “little sister” and has different interests – from music and math to science and drill team. The big and little sister dolls are meant to introduce and inspire girls with mentoring themes.
“I believe that a happy inspired childhood creates happy, inspired, powerful women,” said McBride-Irby. “I want my new So In Style dolls to not only be an authentic representation of my community and culture, but to also encourage girls to be inspired and dream big.”
In addition to the So In Style™ big/little dolls, S.I.S.™ also gives girls authentic hair play with new Aqua curl technology, allowing girls to curl, straighten and style their dolls’ hair over and over again with a spray of water and fun hair styling tools.