Jennifer Lopez, who recently joined her once beauty and fashion rival, Beyonce, by signing a multimillion-dollar deal with L’Oréal Paris to be their global brand ambassador, takes us behind the scenes of her first video shoot. As global brand ambassador for L’Oreal, Lopez will front their 2011 television ad campaign. Her debut ad, shot in N.Y.C. last month, will focus on the brand’s EverSleek hair care products and air during the Jan. 16 Golden Globes.
“What I wear and how the hair and makeup is and how I move and choose to move in the [ad] campaign says a lot for the product and what we are trying to portray,” Lopez told WWD.