Earlier this year, former supermodel Beverly Johnson announced that she was terminating her position of 14 years as the face and name of Amekor Industries, one of the leading wig and hair extension companies in the United States. Her decision was influenced by her dream to create, manufacture, and distribute her own line of products instead of endorsing someone else’s.
As most may be aware, Beverly Johnson is the first African-American to be recognized as a “Supermodel”, and the first to grace the cover of Vogue magazine. In a letter to her consumers, Johnson wrote:
“I am proud to follow in the tradition of Madame C.J. Walker, one of the first African-American pioneers who, with “two dollars and a dream,” built a multi-million dollar beauty empire in 1917 by formulating her own hair care products. I am invoking that same pioneering spirit with The Beverly Johnson Lifestyle Brand, which will include hair care, skin care, bath & body, color, and more.
Starting with the premise that a woman’s glory is her hair, I would like to introduce you to my new luxurious hair care line with Supermodel Formulas: A hair care line with Model Logic. The products in the Model Logic line are based on formulas I have used for years. And now with the help of my professional team, I am able to offer luxurious, salon quality products for you to use at home.
My bath and body products, “Beautiful Body by Beverly”, are great as well. I suggest starting with my Superb Body Wash and Luscious Body Cream. They are to die for!
And “Flawless Skin”, my line of skincare products, are my personal secret to beautiful skin and are designed to help make you look, feel, and be your best. I can’t wait to share them with you!”
Today, the legendary innovator and retailer, Frederick’s of Hollywood, were excited to announce its collaboration with Johnson to finally introduce The Beverly Johnson Luxurious Lifestyle Brand to its customers. The collaboration will kick off today (Aug. 1) online at fredericks.com and in Frederick’s of Hollywood retail locations later this September.
“We are thrilled to offer our customers access to a world-renowned global expert in hair, beauty, cosmetics and fashion. The pioneering supermodel brings a wealth of experience, knowledge and added uniqueness to our brand,” stated Don Jones, Frederick’s of Hollywood’s President and Chief Operating Officer. “Both Frederick’s of Hollywood and The Beverly Johnson Luxurious Lifestyle Brand aim to empower women. In collaborating together, we are truly providing women with a complete luxurious beauty experience,” added Beverly Johnson.