Cocoa Swatches – The Cosmetics App For Women of Color
It’s true. We see a lot of beauty apps that allow you to try before you buy, but none of them quite meet the needs of dark skin tones. Beauty blogger Ofunne Amaka decided to change all that. Her recent launch of Cocoa Swatches, the makeup app that specifically targets the rights shades for women of color, is aimed at better matching colors to your skin tone.
@jackieaina just shared swatches of the entire @jouercosmetics new lippie collection 😍 Looking lovely for spring 💕💕 Do we love ? #cocoaswatches #Repost ・・・ Swatches of the new @jouercosmetics Lip Crème Liquid Lipsticks 👯💋 these are some of my favorite formula at the moment and my ARM SMELLED LIKE CUPCAKES for an hour and I was in heaven 😍. Left to right: Cerise, Fraise Bonbon, Noisette, Fruit de la Passion, Citronade Rose, Pamplemousse, Praline, Crème Brûlée, Pétale de Rose, Melon, Dulce de Leche, Framboise, Pêche, Cassis, Lychee #lotd #motd #mua #makeup #Melanin #DarkSkinMakeup #MakeupInspo #makeupinspiration #makeupfordarkskin #makeuplover #bblogger #beautyblogger #instabeauty #instamakeup
The collection of images shared by beauty experts and aficionados allows users to not only search for a particular beauty product but to also discover new products.
Amaka said she was inspired to launch Cocoa Swatches by “a number of disappointing makeup purchases” where looked nothing like it did on the package on her.
Loving @highresbeauty's swatches of @imancosmetics Alter Ego lippies! Do we love? #CocoaSwatches #Repost ・・・ Full #swatches of six #lipsticks from @imancosmetics' #alteregocollection. Baby doll and Rebel have my name written all over it! #highresbeauty #beautyforyourskintone #makeup #MakeupInspo #beauty #bblogger #darkskinmakeup #makeuplover #makeupinspiration #melanin
“It’s frustrating to get excited about a certain lipstick shade only to find that it’s actually two to three shades lighter when applied to darker lips, or hear about a new foundation formula only to hear they don’t carry the formula in darker shades,” said Amaka in a recent interview with Allure. “These are very real issues that people deal with in the beauty industry, and I think Cocoa Swatches is a place where people feel comfortable speaking about these issues, and they know their needs will be addressed.”
Interested in seeing what all the hype is about, and if it actually works for you? Download Cocoa Swatches here. It’s Free!
Creating apps is hot on the radar right now. Earlier this week we shared with you how Dr. Dionne Mahaffey created the WhereU app to help more people discover black businesses in their area. Do you have an idea for an app, and want to learn how to create one? Have no fear, class is in session. Take it here.