CK One has unveiled a teaser video for their Spring /Summer 2011 global ad campaign, which features Cassie. In the video she’s shown modeling underwear from the brands first lifestyle collection.
The video was shot in black and white by famed photographer Steven Miesel, and features top models including Lara Stone, Abbey Lee Kershaw, River Viiperi, Rob Evans, David Agbodji, Yuri Pleskun, Pixie Geldof, Ajak Deng, Ruby Aldridge, Fei Fei Sun, Valerija Kelava, Aaron Frew and others.
“It’s a great evolution of the original campaign,” CK One president and chief executive officer Tom Murry said. “It’s what the original campaign and the DNA of ck one stood for, but made relevant and current.”[mashshare]