Spokesmodel for Carol’s Daughter, Cassie, posed for the camera for the newly launched Chocolat Smoothing Collection; the company’s first line of products dedicated to hair straightening.
The 3-step collection (Smoothing shampoo, Smoothing conditioner and Smoothing Blow Dry Cream) of sulfate-free products is designed to physically rebuild hair structure from the inside out. Whether you chemically treat your hair of have natural tresses, the products will work on all hair types.
According to BlackVoices, Lisa Price, the company’s Founder and CEO, was inspired by a cup of smooth hot chocolate when dreaming up the products. The products have a “chocolate floral scent,” she said. There are hints of Ylang, Iris and vanilla to help round out the sweet chocolate base.
“It’s a very wonderful experience when you’re blowing our your hair to have this chocolate floral thing going on. Usually you just smell hair when you blow out your hair, but with this you have a really great sensory experience in the shower and out of the shower,” Price added.