When I first saw Chrisette Michele’s new video “Fragile” featuring Wale, I really didn’t understand the concept behind shooting it in the beauty salon. My thoughts were all over the place. I literally went from thinking the shop is where they talk about everything to they must be capitalizing off of Chris Rock’s Good Hair. I just didn’t know.
Now, after seeing the making of the video, which is brought to you by none other than Luster’s Renutrients, I get it. It’s all about product advertising, duh.
You can watch all 4 episodes of making the “Fragile” video here (part 1, part 2, part 3, part 4) and learn what Chrisette and Whale have to say as far as what Fragile is all about, but I’m sticking with the “all about the advertising idea.”
The following are hair care tips from the Luster’s Renutrients product brand taken directly from the actual making of the “Fragile” video itself. What’s even more interesting about all this is that they chose “Fragile” to advertise black hair care products for African American hair which is known to be very fragile indeed. Interesting.