Colgate Palmolive has launched a unique Mother's Day online promotion featuring the music of Grammy® award-winning Gospel duo, Mary Mary. By participating in the “Send Her A Colgate Smile!” promotion, consumers can honor the “Mothers” in their lives with a musical E-card featuring a verse from A Mother's Smile — an inspirational Mother's Day tribute song written and performed by Mary Mary exclusively for Colgate-Palmolive.
“Colgate-Palmolive is excited to partner with Mary Mary to offer African American consumers the opportunity to continue the longstanding tradition of recognizing the great women in their lives “said Cheryl Stallworth-Hooper, Vice President/General Manager MultiCultural Marketing, Colgate-Palmolive. “We're offering an innovative way to spread smiles this Mother's Day through the power of music and the Internet.”
The E-cards can be previewed and downloaded FREE of charge at www.colgate.com/mothersday
The full song can be downloaded by the first 50,000 people entering two UPC codes from participating Colgate-Palmolive products beginning April 24th, 2008. The “Send Her A Colgate Smile!” musical E-card promotion concludes May 13, 2008.
For more information on the “Send Her a Colgate Smile!” Mother's Day online promotion visit www.colgate.com/mothersday[mashshare]