Everything from eyeshadows, hair highlights, cool shades, shoes, handbags and sexy clothing — the color for 2010 is “transporting” turquoise.
The color turquoise was selected by Pantone, a company that supplies and tracks color for fashion and home decor, among other industries.
“Turquoise is universally appealing. It puts everyone in the same state of mind – on vacation,” says Jane Schoenborn, design director at Lilly Pulitzer. “Turquoise for us is a really big color. A lot of times it's transporting, whether you're actually going to a resort destination or not.”
“In many cultures, Turquoise occupies a very special position in the world of color,” explains Leatrice Eiseman, executive director of the Pantone Color Institute. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”
Whether envisioned as a tranquil ocean surrounding a tropical island or a protective stone warding off evil spirits, Turquoise is a color that most people respond to positively. It is universally flattering, has appeal for men and women, and translates easily to fashion and interiors. With both warm and cool undertones, Turquoise pairs nicely with any other color in the spectrum. Turquoise adds a splash of excitement to neutrals and browns, complements reds and pinks, creates a classic maritime look with deep blues, livens up all other greens, and is especially trend-setting with yellow-greens.