Haute Couture; a stylish term used that focuses on luxury. That’s how “Entwine Couture Beauty, LLC,” a brand new minority-owned hair care manufacturer targeting the natural, kinky, curly woman would like to introduce themselves.
The company claims to bring the very first salon-inspired, haute-couture approach to natural and transitioning hair care and styling to the market, and with it they aim to change the game.
From the boardroom to the classroom; from the catwalk to the sidewalk, women around the world are making the decision to free themselves from ‘the creamy crack;’ transitioning from chemical relaxers to confidently embrace their naturally kinky, curly, wavy or multi-textural hair. With this mass exodus, these fashion, style and beauty-conscious natural hair fashionistas are no longer satisfied with the numerous ‘home-grown’ products that feature great natural and organic ingredients but lack style, sophistication, and the technology to get long-lasting results and maximum styling versatility for their natural and transitioning hair.
The Naturalle Coiffure Collezioni designer collection consists of four fancy products: The Manipulator Crème Jellé Styler, Indulgently Luxe Exotique Butter Crème Hydrator, On the Edge Crème De La Mold, and Total Perfection Moroccan Argan Oil – all aimed at finding the balance between moisture and shine with natural hair.
Features of the products include custom-made and artfully crafted formulas blended with rich exotic butters, pristine natural oils and luxurious conditioners that are finessed with ‘real-world’ holistic technology to enhance the healthy, beauty, and manageability of natural or transitioning hair.
Entwine Naturalle Coiffure Collezioni is currently available in limited distribution at exclusive salons and boutiques. More information on the collection can be found at entwinecouture.com.