Hair Squad Delivers on High Demands for Natural Hair Care

October 5, 2015

Hunched over folding tables in their Baltimore basement, Pierre and Jamyla Bennu put the ”hand” in Oyin Handmade, meticulously squeezing droplets of oil into amber-colored bottles of ”Juices and Berries” hair tonic.

They spend up to 18 hours a day concocting products aimed largely at black women who’ve abandoned hair straighteners for their natural locks — fragile coils easily dried by many store products.

Blacks have long bristled at figures showing that the billion-dollar black hair care products market is led by white companies.

But as black women frustrated with chemical damage reconsider straightening their hair, black-owned minicompanies like Oyin have emerged as go-to sources of organic products, capitalizing on their firsthand knowledge of ethnic hair to return the market to its roots.

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