Jay-Z delivered a 30-second PSA for the organization HeadCount, encouraging participation in the upcoming November midterm elections.
As part of their outreach process, HeadCount sends out volunteer teams to concerts to round up voters to register for the upcoming elections. This year, HeadCount is working with over 50 different artists including Jack Johnson, John Mayer, Dave Matthews Band, MGMT, The National, Passion Pit, Furthur and Tom Petty. The organization registered over 100,000 voters in the 2008 presidential election and has registered over 10,000 voters so far this year.
“We really are trying to take this from an empty message of saying 'Vote, Vote, Vote!' to something that really engages people and makes them more inspired to learn and feel more a part of the process,” said Andy Bernstein, HeadCount’s executive director.