Former American Idol 2007 winner Jordin Sparks, officially launched her new fragrance at New York's Bryant Park Hotel on Oct. 6. The fragrance is named after her fans, “Because of You,” and holds scents in honor of a special friend.
“Orange is my favorite color to wear and perform in, and is also the color I used to bring awareness to skin cancer, which a very close friend died of,” Sparks told stylist.com. “It's the main note in my fragrance, in honor of Wendy.”
With top notes of clementine, orange blossom and white imperial currant, the splashy scent blends mid notes of nectarine, orchid and coral charm peony with a base of sheer musk, vanilla bean, Baltic amber and blonde woods. The shocking pink glint of the bottle and package conjures images of the iconic '80's scent, Electric Youth.
“I wanted a very holdable bottle with a girly look that catches the eye,” said the songstress of the dewy scent, which will be marketed to the 16 to 30 female demographic. An affordable $14.95 price tag for the 2.5 fl oz eau de parfum will further be discounted to $9.50 as a special introductory offer through this month at dots.com.
[mashshare]
