Kerry Washington’s Purple Purse Spotlights Domestic Violence

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October 5, 2015

October is Domestic Violence Awareness month, and Kerry Washington is right on time with her Purple Purse. Washington is officially serving as the national ambassador for Allstate Foundation Purple Purse, the signature initiative that gets Americans motivated to combat domestic violence.

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The purse represents the center of a woman’s financial domain and purple is the color of national domestic violence awareness. The Allstate Foundation is also distributing Purple Purse charms through Purple Purse Challenge participants to attach to a bag or purse and show support year-round.

A purse is where a woman’s power lives. I am really proud of this bag, and having the opportunity to design a fashion statement that carries such an important message,” said Washington. “Financial control is almost always a weapon of choice for abusers because when a victim’s access to cash is taken away or her credit is destroyed or even her employment is jeopardized, it becomes nearly impossible for her to leave.

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