When Kimora Lee Simmons debuted her Fabulosity ad campaign she received much critisism for appearing a lot smaller than her normal size. Apparently the backlash had no effect on her, or the people who talked her into portraying herself that way, because Ms. Simmons went even further this time around with her new “Dare Me” perfume ad.
According to several sources, Kimora and her team paid an anonymous model to use her body with Kimora’s head attached to it. o_o
If you asked me if I understood the concept of using size 2 women for perfume ads, the answer would be – absolutely not. One would probably answer the question with the question: Do skinny women sell more perfume?