Keri Hilson recently signed on as the new spokesmodel for Avon Amari fragrance and Color makeup collection replacing Jennifer Hudson. Speaking on her involvement in the campaign, Hilson said:
“I’m really careful. I don’t want to be affiliated with too many brands. It’s got to make sense, and it makes sense [with Avon.] I love fragrance. I love beauty. I love to teach women that they should feel confident and feel good about themselves for themselves.”
