Super Bowl XLVI is not until Sunday (Feb. 5), but part of Madonna's half time performance, along with Nicki Minaj and M.I.A. has already began to make its way across the country.
Starting today, Clear Channel is scheduled to premiere the 53-year-old pop star's new single “Give Me All Your Luvin'” and its music video simultaneously across 95 radio stations and on more than 1,600 digital billboards in the United States, France, Spain, Sweden, Norway, Singapore, Belgium, Finland and the United Kingdom, as well as on demand at iHeartRadio.com, Clear Channel's customized online radio service.
“This first-of-its-kind multimedia premiere with Madonna demonstrates the unequalled scope and strength of the entire Clear Channel platform – a range and depth that enables us to work with the most talented and creative artists in the world to develop truly groundbreaking promotional opportunities,” said Bob Pittman, CEO of Clear Channel, in a statement.[mashshare]