I must say that I’m very impressed with the black|Up make-up collection, and might I add that it definitely represents women of color with a blasting…. BURST of beautiful colour. Too bad I’m in the US and getting a hold of this brand is nearly impossible even through the internet.
Another player in the game is Ada Cosmetics. Here’s what they have to say: “The developers of ada Cosmetics are African-American women. Having searched and found no mineral makeup company addressing our unique needs and – importantly – none with plans to do so, we did so ourselves. As African-American women of diverse backgrounds, we want a clean, fresh and glowing look that will last all day.”
Monave, also one of my favorites says that: “At least fifty percent of my local customers are African-American. In Baltimore City, where my shops are, African-Americans make up 80% of the population, and I’ve been so lucky to be able to develop a line by working one-on-one with women of many complexions. There is a growing Latin and Asian population in Baltimore as well, so Monave has recently introduced some shades in the medium range with warm and yellow undertones. From my own personal experience growing up being told that my skin was too sallow, never finding anything besides a beige or an ivory in my range, I made a conscious decision to focus on having a complete line. Colors for Caucasians, Asians, Latinas, and women of Middle-Eastern and African descent, or a blend thereof. I’m disappointed at how many brands simply ignore women of color. In this day and age, especially in such a multi-cultural society, there should be a wide range in every commercial line.”
I can conclude by saying that compared to previous years, with brands such as black|Up, Ada cosmetics, Azania, IMAN, Monave, Bobbi Brown and others, women of color have a nicer selection of makeup choices thanks to the actions individuals have taken to create these lines. And although we still have a long way to go, our voices are being heard and the money that we spend on beauty is seen by major players in the industry which is resulting in continued developments. Maybe soon enough more quality greater shades of brown for all skin types will be much more accessible and available at most any makeup counter.