Sean “P. Diddy” Combs, one of the top businessmen in the hip hop industry, continues to grow with new ventures. He, along with the CEO of Macy’s, Tom Lunderman, celebrated the opening of the Sean John Concept Store at Macy’s Herald Square in New York on Oct. 25.
The new 2000 square foot shop gives Sean John and its consumers a personal shopping experience. Features include state-of-the-art touch screen visuals, which allow consumers to search and purchase Sean John products that are hard-to-find, view past and current collections, and interact with Diddy himself via Twitter and Facebook.
Diddy emphasizes that a motivating factor for him has always been to make affordable clothes. “In the economic times that we are in, it’s something that we’re proud of; that we’re able to service men’s fashion senses in a way that it still looks luxe and aspirational, and the quality… we take pride on having some of the best quality on the floor,” he said.
[mashshare]
