Solange Knowles shows her support for Barack Obama with the hottest new nail trend. MINX NAILS
Though it’s still largely under the radar, Minx, a 2- to 4-millimeter-thick film that’s cut to fit the nail and affixed with a heat-activated adhesive, has been winning converts — and celebrity fans — since it was introduced two years ago. Beyoncé has worn Minx to award shows and red carpet events, and other high-profile fans include Blake Lively, Lisa Marie Presley and her daughter Riley Keough.
The film is available in more than 150 styles, which run the spectrum from solid colors to zebra prints, polka dots and plaids, and it appeals in part because it requires no drying time and doesn’t smudge.
Janice Jordan, Minx chief executive, says she began looking for nail solutions when she became frustrated with the way her polish chipped after manicures. “I’m hard on my nails so I had to come up with something that would work better,” she says. “I’m not an engineer, but I have an engineer’s mind and I’m a problem solver,” adds Jordan, who has a patent pending on her product, which she developed with business partner Dawn Lynch-Goodwin.
Jordan drew inspiration from her day job — a vehicle graphics company she started after being exposed to racing through her husband, who is a part-time driver. What do vehicle graphics and Minx have in common? Think decals.Minx, about the thickness of a sticker (and much thinner and lighter than an acrylic nail), can customize its coatings with any photo or logo, so the possibilities are endless.
Offered at select nail salons throughout the country and through top celebrity manicurists, the product finds enthusiastic fans among those who’d prefer to have their nails done in a fume-free environment, salon operators say. The adhesive in Minx is activated by a heat lamp, and the nail color, which can last up to four weeks, can be removed at home by using a blow-dryer, which softens the adhesive, or by soaking in warm water — no polish remover necessary.
REMOVING YOUR MINX: Although Minx can last a awhile, you will eventually have to remove it as your nails will start to grow out. Do NOT use nail polish remover! We are proud that Minx is a green product and does not require chemicals to apply or to remove. We want to do our part in keeping mother earth healthy and happy. When you want to remove your Minx (so that you can put on a new set, of course), place your nails under a heat source (a hair dryer will do) and work loose an edge of Minx near a lateral nail fold. Slowly peel Minx off the nail plate going from side to side (not top to bottom). Apply a nail moisturizer when you are done, and have a back rub and a cocktail while you are at it.
Check out the Minx Nail Video Here
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