Nestle Introduces ‘Glowelle’ Skincare Beauty Drink

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October 5, 2015

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NESTLE, the world’s largest food and beverage company, introduces Glowelle, a daily beauty drink dietary supplement that protects and hydrates the inner and outer layers of the skin.

F&B experts have for some time been saying that ingestible products with beauty-enhancing/age-retarding ingredients are on the verge of breaking through in the U.S., as they have in Japan and Europe, and Nestlé’s Glowelle launch would certainly appear to signal such a milestone.

Glowelle, a beauty drink dietary supplement that “protects and hydrates the inner and outer layers of the skin,” includes a proprietary blend of high-antioxidant vitamins, botanical and fruit extracts, and phtyo-nutrients. (Phyto-nutrients are organic components of plants shown in studies to reduce cancer risk and enhance human health, although Glowelle isn’t making health claims). The product’s core selling point is its claim that it “fights the signs of aging by nourishing your skin from within.” Consumed once daily, Glowelle provides antioxidants to help defend against the damage caused by free radicals. Regular environmental factors such as pollution and sun exposure can lead to the formation of free radicals, which are widely attributed to skin aging effects such as fine lines, wrinkles and uneven skin tone. Glowelle works synergistically with current beauty regimens to enhance skin’s appearance.

“At Glowelle, we know that looking good is as important as feeling good. It’s really exciting to bring a new product to women that addresses both beauty and wellness holistically,” said Kimberly Cooper, Chief Beauty Officer of Glowelle. “Glowelle works naturally to give skin the nutrition it craves to help let women’s natural beauty show.”

Glowelle is available in beautiful ready-to-drink glass bottles as well as convenient seven (7) or 30 day powder pack kits. Made with real tea, fruit and botanical extracts, Glowelle offers two flavors, Natural Raspberry Jasmine Flavor and Natural Pomegranate Lychee Flavor. Glowelle is available exclusively at Neiman Marcus stores nationwide and Bergdorf Goodman. It can also be found online at NeimanMarcus.com.

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