New Design Essentials Smooth Transitions Campaign

October 5, 2015

The Bronner Brothers International hair show is in full effect this weekend in Atlanta, GA, and Design Essentials is in the building with their latest New Smooth Transitions visual marketing campaign, and Strengthening Therapy Hair Care System.

Design Essentials Strengthening Therapy System hair care line will be portrayed through the campaign’s take on vintage glamour. A petite collection of the campaign’s hair imagery includes a 2012 French Roll, Old Hollywood Body Waves, Classic 1940’s Crop Cut and a 1960’s Pin-up Pompador.

“Design Essentials is dedicated to providing visually inspiring styling solutions for women with textured hair, regardless of race or ethnicity.” said Cyntelia Abrams, Marketing Coordinator at McBride Research Laboratories. “Beauty. Innovation. Inspiration. reinforces our mission as being Your Partner In Style through our commitment to beauty, education and creating gorgeous, beauty-forward hairstyles.”