FINALLY! A digital makeover application that accurately compliments the skin tones and hairstyles for African American women.
Essence.com has come out with the first digital makeover application created for African-American women. The tool, Makeover Magic launched today and is being sponsored by the fastest growing cosmetics line for African-American women, COVERGIRL Queen Collection.
Makeover Magic, is designed to provide Black women with a virtual salon and makeup counter experience. Users can upload their photos, select from a diverse palette of cosmetics as well as relatable celebrity hair styles to “try on” before clicking to purchase. The virtual transformations make the popular celebrity styles of Beyonce or Rihanna accessible to every-day women. Operating as more than a tool, Makeover Magic facilitates a dynamic beauty community experience that provides users the option to share, post or have their looks voted on, within their social networks via Facebook and Ning compatible widget.
After playing around with the application for a while I really like how accurate the technology is. So far they have all the latest celebrity hairstyles available for try on making it all the more exciting.
The application is very similar to the newly found TAZ application which I also like very much — maybe even better simply because TAZ’s application makes you look more realistic.
The big difference is that TAZ has limited hairstyle choices and most of their products are not targeted towards women of color. This places Essence.com at the #1 and only for digital makeovers for black women.
Makeover Magic was specifically designed to accommodate the beauty needs of Black women offering users the best products available – including makeup from COVERGIRL Queen Collection – a line inspired by Queen Latifah to celebrate the beauty of women of color. COVERGIRL Queen Collection is dedicated to producing shade ranges and pigments designed specifically for women of color; the quality products are expertly formulated for deeper skin tones, and at a value price, are accessible for all women.