FACT: According to network technology and services company Cisco, the number of people who watch web videos will surpass 1 billion by the end of 2010. By 2014, web video alone will account for 57 percent of all consumer internet traffic. Already, more than 2 billion videos are played each day on YouTube alone.
So, it should come as no surprise that fashion short films are becoming more and more popular for designers; as a way for them to stay in the game.
Yesterday, Lanvin premiered a short for their highly anticipated Fall 2010 Collection for H&M. It’s definitely in the race for one of the most entertaining fashion shorts that I’ve seen. My favorite part is when the two ladies bump heads and scream OMG for having on the exact same outfit. With H&M being an affordable outlet for budget conscious fashionistas, I’m sure OMG will be the word for many, once the Lanvin line hits the stores.