REWIND: Beyonce Behind The Scenes of HEAT Commercial

February 13, 2011

It looks like Beyonce and her team are trying to milk her HEAT fragrance for every dollar they can get. After releasing the fragrance in February of 2010, they are now taking us behind the scenes, where Beyonce and all those responsible for the HEAT commercial that was ultimately banned in the UK for being too hot for TV, go in-depth about the concept of the commercial, and the inspirations that brought the smell to life.