Hip-Hop pioneer and designer Russell Simmons is bringing a little sophistication to the urban over 25 crowd.
Simmons introduced his menswear collection at the Argyle Culture Fashion Show on Friday at the swanky Setai Hotel in South Beach. The male models donned sporty suits, pinstriped shorts and argyle V-neck sweaters, combining urban aesthetics with traditionally professional and preppy attire.
“I want to create a line to reach out to those guys who are not young men anymore but who want to still be part of that urban lifestyle,” Simmons said.
Among other pieces in the show were plaid shorts, free-flowing jackets and classic five-pocket pants created in materials like wool and cotton blends.
“Russell is so amazing and such an inspiration,” said actress Gabrielle Union, recently appeared on ABC's “Ugly Betty” and sat near the runway. “I am just honored to be here in his support and to celebrate his birthday.”
Simmons turned 51 on Saturday.
The show also attracted the “American Idol” trio of Ryan Seacrest, Simon Cowell and Randy Jackson.
When asked about Simmons' latest line, Jackson quipped: “Hot, hot, hot.”