A new study conducted by Nielsen Co. found that black people talk twice as much as whites on their cell phones, and women talk and text more than men.
The media-tracking firm went through the phone bills of 60,000 people for one year to figure out that blacks talk an average of 1,331 minutes per month, compared with 647 minutes per month for whites.
They assume the reason is because fewer blacks have home phones. They also claim that blacks make more use of other phone features, too. A study by the Pew Internet & American Life Project last year found that blacks were a lot more likely to use the Internet from their phones. That finding might be party explained by their lagging adoption of home broadband.
I guess we can imagine where cell phone companies will be targeting more of their advertising dollars.[mashshare]