Earlier this month it was announced that United Health Group will join First Lady Michelle Obama’s “Let’s Move” initiative by launching an innovative collaboration with the Bronner Brothers International Hair Show, to enroll participating stylists in the fight against obesity.
As part of that collaboration, during this past weekends hair show, the initiative featured the first-ever exercise-friendly hair competition, “Fitness First” designed to remove hairstyle-related barriers to physical activity for women.
The competition included three categories: low impact workout, which involves little to no sweat and hair maintenance would require only one shampoo/condition per week; moderate impact workout, which involves modest sweat and hair maintenance would require 1-2 shampoo/conditions per week; and high impact, which involves profuse sweating and would require 2-3 shampoo/conditions per week.
Stylists were judged on the technical execution of the styles, originality, suitability and head contour, and new ideas. The purpose of the competition was to allow the audience to get ideas for clients who are looking to become more active and health conscious, while maintaining their hair regimen at the same time.