Actress Tisha Campbell Martin has teamed up with Yoplait for a new campaign targeting African American women and their health. The campaign, Yoplait Today, is designed to encourage women to take charge of their health by making beneficial food and lifestyle choices, and to embrace a new year and a new self. As part of the promotion, Campbell Martin will be featured in radio spots and print and digital advertisements in partnership with Essence.com.
“I’m so excited to be a part of this campaign with Yoplait,” says Campbell Martin. “Many African-American women tend to juggle a lot at once, so we put off taking care of ourselves until tomorrow. That’s why I support the idea that the best time to make our health a priority is today. The small manageable changes make all the difference.”
Time to stop procrastinating in 2011 and get serious about ourselves. Check out Campbell Martin’s behind the scenes photo shoot and interview for the Yoplait Today campaign here.