This video is for anybody remotely interested in Beyonce's House of Dereon clothing line. I hear the line is not doing so well.
Despite millions of dollars worth of media exposure, including a debut on “The Oprah Winfrey Show,” Beyoncé's House of Dereon line has failed to catch fire with consumers. No matter how famous the product's provenance, if it fails to impress women on its own merits it begins to resemble a cynical exercise in self-promotional marketing. The fashion media are often reluctant to take many of these side projects as seriously as a ready-to-wear collection from a committed designer. And once the initial attention dies down, consumer interest might fade, loyalty reverting to tried-and-true labels.
[mashshare]
