On December 1 (World AIDS Day 2010), “Hairdressers Against AIDS” will launch in the United States, and five hundred hairdressers from across the country will start one-million conversations about HIV and AIDS by taking to the streets of NYC and using flip cams, video booths, Facebook, Times Square billboards, and YouTube.
Celebrity Hairstylist Ted Gibson and Johnny Wright Attend Hairdressers Against AIDS at The United Nations on Nov. 30
Hairdressers Against AIDS is a global advocacy program that aims to empower the entire industry of hairdressers and salon professionals to use their unique relationship with their clients and communities to become a resource to interact, educate and help prevent the spread of HIV.
Hairdressers Against AIDS (U.S.) is sponsored by The L’Oreal Fondation D’Enterprise in partnership with the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC), and is believed to be one of the largest HIV/AIDS mobilization campaigns in U.S. history.
In Other News: While hairdressers are busy building conversations throughout NYC and on various social networks, Alicia Keys, Lady Gaga, Justin Timberlake, Serena Williams, Swizz Beatz, Kim Kardashian, Usher, Diddy, Janelle Monáe, and several other celebrities will be shutting down and dying for the cause on World AIDS Day 2010.
By pulling the plug on their social networking sites, celebs plan to raise $1 million for Alicia Keys’ Keep a Child Alive foundation to help those afflicted with HIV/AIDS in Africa and India. During this campaign the stars will appear in coffins, representing their digital death.[mashshare]